Our Board


Our Founders: Aden Levin and James Farrell

Meet The VV Board

At Viral Ventures we believe in utilizing experienced leaders to help the business scale effectively.


Aden Levin

Originally from Nottingham in the UK, Aden has a wealth of experience in the event space with over 15 years’ experience in the event industry.

On graduating university Aden co-founded Mainstage Festivals LTD a UK travel and festival firm, once featured on the Dragon's Den (Shark Tank UK) as one of the most valued companies on the hit show. After successfully exiting that business Aden moved to Australia where he met James and they together co-founded Viral Ventures.

Aden’s role in the business is to help Viral Ventures constantly innovate and ensure they are ahead of the curve and competitors with strategic partnerships and ambitious growth targets.

Co-Founder &
Executive Director

James Farrell

Born in London, James moved to Australia from the UK over 8 years ago. With over 20 years of marketing experience in a previous life he was a former Creative at top PR and Advertising agencies, Publicis New York, Freud Communications London and JWT London.

Having always been involved in the creative and events space, James also launched an event entitled ‘The Biggest Band’ in 2011 which saw 10,000 people attend Wembley Arena in London in a sold out event to record a hit single which entered the music charts and finished in the top 30! It also broke a Guinness World Record for the ‘Most People Singing Live on a Radio Broadcast’.

After moving to Australia in 2012 he became a successful growth marketer working with a series of successful start-ups including ASX listed CashRewards to grow their user bases and exposure to the Australian market. In 2017 James and Aden launched Hot Tub Cinema which was the early birth of Viral Ventures, selling out within 24 hours.

James moved to Melbourne to help the growth of Viral Ventures later that year and over the next 4 years helped the company achieve over 1 million subscribers to the network and over $22m in revenue globally during that period.

Co-Founder &
Executive Director

Nathan Rossini

Nathan is a professional Chartered Accountant with over 12 years’ of experience in advisory, accounting and tax for Australian and Multinational enterprises. Nathan has extensive experience with not-for-profit sector, advising numerous NFP entities and Boards on Governance, Risk, Strategy (development and deployment), statutory compliance, and reporting obligations. Nathan is a member of Chartered Accountants Australia and New Zealand, is a member of the institute of community directors Australia.
Chris is a Non-Executive Director, Chair and CEO with over 20 years board level experience in the commercial property and finance industries.

Chris’ professional experience includes currently serving as Chairman and CEO of MMJ Real Estate, and previously Chairman and CEO of DTZ Australia & New Zealand and the National Head of Westpac’s specialised property finance business.

He is adept at strategy development and implementation, marketing and relationship building, financial management, spearheading growth including through mergers and acquisitions, as well as developing and strengthening corporate governance structures to clarify roles, build a sense of purpose and enhance leadership accountability.

In additional to Viral Group Holdings, Chris is also a current Non-Executive Director of MMJ Real Estate (WA) Pty Ltd and holds numerous Executive Director positions.  He is a past Non-Executive Director or the Advisory board of the Property Industry Foundation.

Chris is a Graduate of the Australia Institute of Company Directors and is a Fellow of the Australian Property Institute.

Chris Johnson


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